BSkyB is set to exceed its 8m customer target, according to a survey by Continental Research. The research group's Spring 2005 Digital TV Report puts the current UK satellite market at 7.7m subscribers, with a further 600,000 consumers saying they are likely to take a Sky subscription by the end of 2005.
The report, due to be released next Wednesday, also suggests a further 1.8m homes will buy a Freeview receiver, taking its market base to 6.1m. Digital cable is poised to grow by a further 700,000 homes, leaving it with 3.3m customers.
Total digital households will therefore rise from 14.4m homes to 17.3m. Continental said its figures had allowed for some homes with more than one digital TV platform.
Jon Beaumont, director at Continental Research, said: "The fastest growing platform in the foreseeable future will be Freeview. However, Sky will remain dominant and is likely to exceed its 8m forecast homes by the end of 2005.
"We predict limited growth for cable, with some from analogue cable upgrades. In terms of new growth, it is likely that Sky will actually outperform cable.
"Sky seems likely to remain the clear market leader, but the total market still has some way to go to reach the 95% target (23.3m homes) set as a target for full analogue switch off."
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