Finnish broadcasters have joined forces with Nokia to launch a pilot mobile television service.
The four-month pilot will test consumer reaction to mobile TV services with 500 users in Helsinki, as well as the underlying technology.
Selected from Sonera and Elisa mobile phone customers, the triallists are able to view real-time TV and radio programs on a Nokia 7710 smartphone equipped with a special accessory to receive mobile TV broadcast in the DVB-H standard.
The Nokia smartphone also enables direct links to the Internet for access to background information on TV programmes or sports results. Test users have access to Finnish broadcasters MTV, YLE and Nelonen programmes as well as international theme channels such as CNN, BBC World, Euronews, and Eurosport.
Nokia executive vice president Anssi Vanjoki told the FT New Media and Broadcasting conference that mobile TV would be a key driver for smartphones.
"TV consumption is still increasing. But it will really increase when we can watch TV all the time. Just grab a device from your pocket and off you go," he said.
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