Zeebox has launched its social TV app in the U.S. In partnership with Comcast Cable, NBCUniversal, HBO & Cinemax, zeebox will be available on the iPhone, iPad, iPod Touch, Android, and the Web.
As strategic launch partners, Comcast Cable and NBC Universal are providing investments and promotional support, and are preparing to enhance their TV shows on zeebox via distributing exclusive content to consumers, live interactions and social engagement, and targeted advertising.
HBO is the exclusive premiere network partner of zeebox, bringing programming such as Boardwalk Empire and True Blood to the platform as well as content from sister network, Cinemax.
"We are proud to launch with this game-changing roster of partners who recognize the importance of fully meeting web-empowered consumer expectations," said Ernesto Schmitt, CEO and co-founder of zeebox. "As consumers continue to flock to social media and the web to experience a program beyond what is on the screen, zeebox gives content owners and programmers a direct line of communication, feedback and engagement that has never before been possible."
Steve Burke, CEO of NBCUniversal added, "As the Olympics demonstrated, the second screen experience has become an increasingly important platform to engage audiences. We think the zeebox technology presents tremendous opportunities for our viewers and our advertisers."
The zeebox app is available for free from the App Store on iPhone, iPad, and iPod touch.
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