Sixty-two percent of consumers use social media while watching TV on a weekly basis, according to an international study by Ericsson ConsumerLab. This represents an increase of 18 percentage points compared to the results of last year's study.
The research revealed 25% of consumers use social media to discuss what they are watching while they are watching it.
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, said: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7% of consumers say they will reduce their TV subscriptions in the future with 41% of consumers say they are willing to pay for TV and video content in HD, according to Ericsson ConsumerLab.
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