Sainsbury's has partnered with Rovi Corporation launch a new digital video service.
Expected to launch later this year, the new service, available online at Sainsbury's Entertainment, will offer video on demand and digital copies of major studio film and television titles.
Powered by the Rovi Entertainment Store, Sainsbury's will provide customers with access to a library of films and TV programmes including new releases often on the same day they are available on DVD and Blu-ray Disc.
Following the initial launch online, the service will become available across Smart TVs, Blu-ray Disc players, smartphones, and game consoles.
Commenting on the partnership, Luke Jensen, Group Development Director, Sainsbury's, said: "Rovi was a natural choice to collaborate with for the launch of Sainsbury's Entertainment's digital video service given the company's market expertise, long-standing industry relationships, and proven technology. On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose."
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