Consumers are increasingly viewing online video content through their Connected TVs, according to the latest research a study by NPD Display Search.
Out of consumers surveyed from 14 countries including the UK, US and India, 18% are accessing online content daily on their TV sets, say the research firm.
"Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others," said Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights.
Among the consumers surveyed who do not view online content via TV, 44% said they have no interest in viewing that content on their TVs, and about 30% indicated they do not own the necessary devices. Of these respondents, if given the possibility of viewing online content on their TV, a third said they would be interested in doing so, according to the survey.
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