Sky and UPC have signed an agreement that will see UPC customers in the Republic of Ireland receive Sky HD Channels for the first time via the cable TV service.
The companies have renewed and extended an existing deal to include Sky's HD channels: Sky1 HD, Sky Living HD, Sky Arts 1 & 2 HD, Sky News HD, Sky Sports News HD, Sky Sports 1 & 2 HD and all the HD Sky Movies networks.
Rob Webster, Director of Sky's Commercial Group, said: "As we continue to increase our investment in high-quality pay-TV content, we're keen to distribute our channels as broadly as possible to widen our reach and enable more households to enjoy some of the great programming Sky has to offer.
"This agreement demonstrates how through successful negotiation we can create value for the companies involved in addition to real benefits for consumers."
UPC Ireland recently added high definition channels from Disney/ESPN. It launched its catch-up TV service, UPC On Demand, in May.
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