YouView has confirmed that Now TV, the new internet TV service powered by Sky, is now available on the platform.
Now TV is the first content provider to go live on YouView since its launch in July. The service will offer access to Sky programming including Sky Movies, with sport and entertainment content to be available soon. YouView customers will be able to pay monthly for unlimited access to Sky Movies, or rent a single movie on a pay-as-you-go basis.
Alongside Now TV, YouView has confirmed that STV will also be a content partner on the platform and other content partners will be announced in due course.
Richard Halton, YouView's CEO, said: "We're delighted that Now TV is live on YouView. They are the first non-shareholder content partner to be featured and demonstrates our commitment to providing the very best content. We look forward to welcoming other content providers to the platform in the near future."
Simon Creasey, Director of NOW TV, added: "We know there's growing demand from UK consumers to access high-quality pay TV and internet-connected devices provide an innovative new way to help satisfy that demand. We're delighted that Now TV is now available on YouView and to be providing current free-to-air homes a fresh new choice."
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