Report: 5% of UK households own a 'smart TV'
Internet connected 'smart TVs' are now in 5% of UK households, according to Ofcom's latest Communications Market Report.
According to Ofcom, over half (47%)of adults surveyed said they were unconcerned by the TV's web-browsing capabilities when making their purchase. Despite this, over two thirds (65%) claim to have subsequently used the internet connection on their smart TV.
Over a third (37%) of UK adults with home internet watch online catch-up TV. Over half (51%) of those with a smart TV say they have done this.
As smart TV gains in popularity so is the desire for larger screen sizes. More than one third (35%) of TVs sold in the UK in Q1 2012 either 'super-large' (33" to 42") or 'jumbo' sized (43" and over). This compares with 1% of TVs of these sizes that were sold in 2001.
Ofcom also found UK viewers watched an average of four hours of TV per day in 2011, around the same as 2010 but an increase on the 3.7 hours recorded in 2004. Almost all (96%) of UK homes were able to receive digital TV by Q1 2012 as digital switchover enters its final phase.
Total UK TV industry revenues increased by 4.9% year on year in 2011, reaching £12.3bn. This was driven by increases in subscriptions (up 8.3%) and advertising (up 2.1%).
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