zeebox to launch in Australia
Zeebox has partnered with Australian Network Ten to bring the zeebox social TV app to the local market with Network Ten programming integrated into the app.
"We're delighted to launch in Australia with support from Network Ten, who share our vision of a second-screen platform that delivers value to consumers across all channels and providers," said Max Bleyleben, CFO of zeebox Ltd and Director of zeebox Australia, "We look forward to working with Australian content owners to develop compelling social TV propositions around key shows and events, and to give the industry access to our unique monetisation platform in sync with live TV."
As part of its launch, zeebox will introduce Australian content owners to its OpenBox toolkit, which allows broadcasters and programme-makers to publish show-specific content including fan pages, cast bios, backstage videos and custom Twitter streams, through zeebox.
Zeebox will launch in Australia on iPhone, iPad and Android smartphones in the third quarter of 2012.
Australia will be zeebox's second international launch after the service arrived in the US this summer.
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