British Eurosport is to launch a high definition simulcast channel on Sky and Virgin Media on 25 July, followed by a second HD channel which will launch on Sky five weeks later.
The two new channels will replace Eurosport HD, the pan-European high definition service, to allow 'more British focused programming to be transmitted in HD'. British Eurosport HD and British Eurosport 2 HD will cover events including the British and World Superbikes, MotoGP, the Davis Cup and US Open tennis and the Champions League Twenty20.
British Eurosport's Managing Director David Kerr said, "We are very pleased to be making British rights available in HD for our viewers on the Sky and Virgin Media platforms. Our passionate and knowledgeable viewers will be able to enjoy more of their favourite sports on British Eurosport in stunning HD than ever before. There are some fantastic events coming up and covering them in HD will add more quality to the depth and specialist knowledge provided by our expert team of Eurosport analysts."
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