Report: Viewers vote HD as top sport technology
Over 34m UK viewers (72%) will be watching this summer's sporting events on TV, according to a report from Freeview.
High definition TV was the top choice for watching the Olympic Games for the majority (30%) of those surveyed. Catch-up services such as BBC iPlayer rated second most popular at 16%, with DTRs third with 9%.
Approximately one in eight viewers will watch some of the action on a laptop (14%) and one in ten on a desktop computer (10%). Only one in twenty (5%) will at some point watch the summer's sporting content on a tablet, with 7% intending to view on a smartphone.
The research suggests that the average viewer will be watching the Olympic Games on a 35" TV, an average increase of over 4" since the Beijing Games in 2008, where the average screen size was just less than 31". Nearly a quarter of the nation (23%) will be watching London 2012 on a TV 42" or bigger compared to only 8% for the Beijing Olympic Games.
Ilse Howling, Managing Director of Freeview said: "Viewers will be tuning in on bigger and better TVs and our research shows the importance of high definition to the viewing experience, as nearly a third of people chose HD as the most important technology. Three quarters of the population now watch Freeview and with over 5m Freeview HD TVs sets and boxes now sold, millions of people across the UK can look forward to having the best seat in the house this summer to watch thrilling sports events in glorious HD, free from subscription."
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