ITV introduced Shazam-enabled advertisements from Cadbury and Pepsi Max during Saturday night's Britain's Got Talent final
Viewers with Shazam on their smartphones could 'tag' the ads to be entered into contests to win summer music festivals tickets from Pepsi MAX and an Olympic Ceremony package from Cadbury, and join the conversation on social networks.
"The response to the launch of Shazam-enable television adverts has been amazing. We make it simple for brands to amplify their message and deepen engagement by turning 30 seconds of television into 3 minutes of interaction," said Andrew Fisher, Shazam CEO.
Simon Daglish, Group Commercial Sales Director, ITV, added: "We're thrilled that the first UK Shazam-enabled ads achieved this level of interaction in Saturday's amazing Britain's Got Talent final —proving there is a real appetite from consumers to go deeper with quality content including spot advertising."
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