Virgin Media has announced it will double the speeds of over four million of its broadband customers and boost its top speed to 120Mb, in order to meet the growing demand for next generation broadband.
Starting in February 2012, the upgrade programme will continue over 18 months and is expected to be complete by mid 2013. Subscribers to Virgin Media's current 10Mb, 20Mb, 30Mb and 50Mb services will see their speeds at least doubled, with 100Mb customers receiving speeds of 120Mb. 120Mb broadband will allow users to download an entire music album in 4.4 seconds and a high definition movie in around 5 minutes.
Virgin Media chief executive officer, Neil Berkett, said: "The burgeoning market for better connectivity has given us an opportunity to transform the digital experience of millions of our customers and to bring about a massive step change in the number of UK consumers who have access to exciting, next generation services. Virgin Media has a track record of leading Britain's digital development and this major initiative will meet the growing demand for faster broadband as well as provide significantly more value to our customers.
Prime Minister David Cameron said: "I welcome this announcement from Virgin Media; it will provide a great boost for the economy and change the way many households, consumers and businesses use the internet. Rolling out superfast broadband across the country is a critical part of our plan to upgrade the UK's infrastructure and build a new and smarter economy."
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