Freeview has announced it has now sold more than three million Freeview HD devices.
Over 10 million UK viewers have Freeview on a main television set. Of these main sets, 1.75 million are currently connected to the Freeview HD service.
Figures until the end of September 2011 reveal 3.1 million HD televisions and boxes have been sold since the service launched in March 2010. The majority (90%) of Freeview HD devices sold are televisions.
Ilse Howling, Managing Director of Freeview, said: "Breaking through the three million sales barrier is huge achievement for Freeview HD.
"Television remains an incredibly important part of people's lives and Freeview has continued to provide the most-loved programmes in the format people want since Freeview launched in 2002. Our focus now is to ensure we continue to develop and give viewers what they want over the next 10 years, post-switchover and beyond.
Currently 80% of the UK can receive Freeview HD, this will increase to the whole country when digital switchover is completed next October.
Links open in a new window. The DTG is not responsible for the content of other web sites.