Sky has appointed John Cassy to the newly created role of Director of Sky 3D.
Cassy, who was previously Director of Sky Arts, will be replaced by James Hunt.
Cassy begins his new role immediately, reporting to Barney Francis, Managing Director of Sky Sports, who oversees 3D on Sky's executive board. Cassy's remit will be to commission and acquire 3D TV content from the UK and abroad and work with Sky's channel partners as they look to embrace 3D.
Upcoming Sky 3D highlights include the Isle of Wight Festival—the world's first ever live 3D music festival; Kylie's Aphrodite concert; Swan Lake; and the forthcoming UEFA Champions League and Heineken Cup Finals.
Barney Francis said of Cassy's appointment: "John has led the transformation of Sky Arts to become a brand that has deservedly built a reputation for offering the very best of contemporary and classical arts. We look forward to drawing on John's creative and commercial flair to help take Sky 3D forward in what is an incredibly dynamic and stimulating field."
John Cassy said: "Everyone at Sky is extremely excited about the long-term opportunities of 3D and we're intent on giving customers a whole new viewing experience. I'm delighted to be at the forefront of such an innovative and creatively exciting opportunity for Sky."
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