BT Vision has launched an on demand service for South Asian films, TV, music and children's programmes.
Content for 'Bolly and Beyond' will be managed and supplied by MoMedia International, a digital producer and distributor of entertainment backed by Endemol, and Bollywood film producer Shemaroo Entertainment.
Marc Watson, CEO BT Vision, said: "BT Vision customers can now enter the exhilarating Bollywood world of colour, song and dance. We're bringing the best in South Asian entertainment to BT Vision customers at a bargain price. Fans can now watch what they want, when they want it, choosing from a huge library of movies, TV shows and children's programmes."
Lucas Bertrand, co-founder and CEO, MoMedia International, said: "This is a very exciting new BT Vision service. Through Shemaroo, Bolly and Beyond will initially offer more than 200 hours of a wide range of South Asian entertainment on-demand, including half of all the Bollywood films being produced in India."
BT Vision viewers can watch programmes available on Bolly and Beyond on a pay per view basis or subscribe to watch all of the content for a monthly fee.
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