BT Vision launches Bollywood on demand service

BT Vision has launched an on demand service for South Asian films, TV, music and children's programmes.

Content for 'Bolly and Beyond' will be managed and supplied by MoMedia International, a digital producer and distributor of entertainment backed by Endemol, and Bollywood film producer Shemaroo Entertainment.

Marc Watson, CEO BT Vision, said: "BT Vision customers can now enter the exhilarating Bollywood world of colour, song and dance. We're bringing the best in South Asian entertainment to BT Vision customers at a bargain price. Fans can now watch what they want, when they want it, choosing from a huge library of movies, TV shows and children's programmes."

Lucas Bertrand, co-founder and CEO, MoMedia International, said: "This is a very exciting new BT Vision service. Through Shemaroo, Bolly and Beyond will initially offer more than 200 hours of a wide range of South Asian entertainment on-demand, including half of all the Bollywood films being produced in India."

BT Vision viewers can watch programmes available on Bolly and Beyond on a pay per view basis or subscribe to watch all of the content for a monthly fee.

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