Film4 HD to launch on Virgin Media
Virgin Media has announced the upcoming launch of Film4 HD and E4 HD on its digital TV platform.
Virgin's digital TV customers will be the first to watch Film4 in high definition (HD).
The channel will showcase British films such as Slumdog Millionaire, Mike Leigh's Happy Go Lucky and Ken Loach's Looking for Eric, as well as US independent films, Hollywood releases, foreign films and cult cinema.
E4 HD offers programmes including Glee, Skins and Hollyoaks in HD and simulcasts the E4 schedule.
E4 HD is expected to launch on Virgin Media in April.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "Channel 4 has a great track record in delivering innovative and compelling content and we're delighted to bring some of their very best films and most popular programmes to our customers in stunning HD. As more and more households become HD-ready, we're lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee."
Sarah Rose, Head of VoD and Channel Development at, Channel 4, said, "We're really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in High Definition. There's a growing appetite for HD and our line up of C4HD, E4HD and, now, Film4HD provides a great choice of HD content for viewers."
Image: Slumdog Millionaire
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