Samsung and Nagravision to increase interactive web services offering
Nagravision is partnering with Samsung Electronics America to provide more interactive web services and video content to consumers.
As a result of the partnership, consumers will have access to more interactive and applications on Samsung Apps where users can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theatre Systems via the Internet@TV Content Service.
Nagravision's content publishing tools provide application templates for creating and publishing applications on Samsung Apps.
"Given the trend toward viewing web services and video content on multiple devices, it is obvious that there is a market need to allow consumers to access web content on their connected devices. Our content publishing tools make it easy to bring web services and video content to consumers, today," said Yves Pitton, SVP Corporate Development at Nagravision. "Accessing personalised applications on their widescreen TV's will enable consumers to discover a richer TV experience in the comfort of their living-room."
Nagravision developed applications using the content publishing tools to deliver video content from Fashion TV and Travel Wizard. Both applications were demonstrated on Samsung's latest HDTVs at the 2010 International Consumer Electronics Show in Las Vegas, and will be available on select Samsung HDTVs, Blu-ray players, and Home Theatre Systems that feature the Internet@TV—Content Service later this year.
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