Virgin adds Eurosport HD
Virgin Media has added Eurosport HD to its line-up of HD channels on its TV service.
Launching in April, Eurosport HD is a simulcast version of Eurosport and will show a range of sports in high-definition including the forthcoming Tour de France, French Open tennis and the Athletics European Championships.
The addition of Eurosport will bring Virgin Media's HD channels to eight with several more to be added in the coming months, according to the company.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media said: "We're really excited about the spring launch of Eurosport HD and the wider roll-out of several new HD channels for our customers in the coming months. With HD Ready TVs now common in UK homes, the combination of HD channels as well as our pioneering TV on Demand service gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want, at the touch of a button. With all the regular channels you'd expect, and a service ready for 3DTV too, Virgin TV is without doubt the most compelling TV offer on the market."
Jean-Thierry Augustin, Eurosport's General Director of Distribution & Development said: "We have received excellent feedback from viewers about the high quality of Eurosport's HD output and so are delighted to complete our portfolio of world class events for Virgin Media's customers. In a competitive sports market we are very pleased to have found a very positive on-going carriage arrangement with long term partners Virgin Media which strengthens further the availability of our flagship channel British Eurosport and our ever more relevant content line on British Eurosport 2."
Virgin Media's current HD line-up features BBC HD and 4HD, ESPN HD, Nat Geo HD, MTVNHD, Eurosport HD, FX HD and LIVING HD.
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