YouTube and Five have signed a content deal allowing the broadcaster's original full-length programmes to become available on-demand on YouTube.
Under the terms of the deal, Five will make its Demand Five video on demand catch up service of new programmes available via You Tube shortly after television transmission, including series such as Neighbours, Home and Away, the Hotel Inspector and The Gadget Show. YouTube users will be able to access around 250 hours of Five's archive content.
The partnership marks the second time a broadcaster anywhere in the world has made a comphresensive catch-up schedule available on YouTube. The first such deal, with Channel 4, was announced in October.
All programmes will be available only in the UK and supported by advertising. Five will have a branded presence on YouTube and its sales team will be able to sell both display and video advertising around the content available on the site.
Nikesh Arora, President, Global Sales Operations and Business Development for Google, YouTube's owner, said: "The past few weeks have been exciting for all of us who love British TV, and we're delighted that our users can now find even more of their favourite programmes in YouTube's new Shows section. This landmark partnership with Five places them at the forefront of the new opportunities around full-length content online, and their shows will see increased reach and revenues. This kind of agreement is great for consumers, who now have new safe and legal ways to watch the shows they love whenever they want."
Dawn Airey, Chairman and Chief Executive of Five, said: "This is a tremendously important deal for Five because in one fell swoop it extends the reach of our content beyond linear TV and our own existing websites to a new audience of younger, upwardly mobile and web-savvy individuals—an audience that advertisers are equally desirous of attracting, Importantly it extends the availability of legally available long-form content online thereby dealing a blow to web piracy."
Links open in a new window. The DTG is not responsible for the content of other web sites.