Virgin Media has announced its plans to move millions of its current 2Mb customers up to a 10Mb service as part of its new fibre optic product offering comprising 'up to 10Mb', 'up to 20Mb' and 'up to 50Mb' services.
The migration of customers from 2Mb to 10Mb is expected to take place from May and represents the largest-scale speed upgrade ever to take place in the UK, according to Virgin Media.
The 10Mb service will allow more people in a household to use high bandwidth services, such as BBC iPlayer or online games at the same time. The new baseline service also supports the Government's Digital Britain policy agenda
Neil Berkett, chief executive of Virgin Media said: "Our entry-level broadband product is now twice the speed of comparable services and, with our new 10-20-50 range, we clearly offer the highest quality broadband service in the UK. The migration of millions of 2Mb customers to 10Mb is only possible because of the power of our next generation network and is just one example of how we are creating exciting propositions for consumers which provide transformational experiences and go way beyond their expectations. Coupled with our recently launched 50Mb service, we are proactively developing the UK's broadband market, driving consumer expectations and the demand for high speed broadband services."
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