DIRECTV and TiVo to develop new HD DVR
DIRECTV and TiVo have announced their plans to develop a version of the TiVo service for DIRECTV's broadband-enabled HD DVR platform.
DIRECTV and TiVo have been collaborating on commercial and advertising projects since 2000 when they launched the first DIRECTV DVR with TiVo service.
The new product will support the latest TiVo and DIRECTV features and services, including TiVo's Universal Swivel Search and TiVo KidZone.
"We have had a very successful history with DIRECTV. Together we brought the TiVo experience to millions of DIRECTV customers and now we look forward to launching a next generation product that uses TiVo's latest features to truly showcase DIRECTV's broad selection of high-definition programming—all stitched together with the elegance of TiVo's renowned user experience," said Tom Rogers, TiVo's CEO and president.
"This agreement demonstrates our continued embrace of mass distribution opportunities in cooperation with major multichannel operators who recognise the value of giving their customers a choice of compelling user experiences."
"As the industry's content and technology leader, DIRECTV has a long-standing reputation for developing innovative, advanced products and services, including our highly successful series of DVRs and HD DVRs," said Chase Carey, president and CEO, DIRECTV, Inc. "We will continue to work with TiVo and make this new product available to all new and existing DIRECTV customers who may want to add TiVo on top of our industry leading experience."
TiVo will develop the new HD DVR for an expected launch in the second half of 2009.
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