TiVo-Amazon partnership allows product purchase through TV
TiVo has announced an agreement with Amazon to provide consumers with the ability to find and purchase products from Amazon.com on their TV sets.
The new Product Purchase feature will also allow television advertisers to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo's interactive advertising features.
"Product Purchase adds a whole new dimension to the TV viewing experience," said Evan Young, Director of Broadband Services for TiVo Inc. "By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favourite TV shows or that they've seen in TV ads without leaving their couch. For example, if a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded."
In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Programme Placement.
Scott Merlino, senior manager of business development at Amazon.com, said, "Teaming up with TiVo enables TV advertisers to break free of traditional shopping channel limitations and reach a specific, targeted audience regardless of which network or show they are watching. Now, a record label can merchandise and sell a new artist's CD on a show where the music is featured, or a publisher can merchandise an author's book during a talk show when the author appears as a guest -the marketing possibilities are endless. Teaming up with TiVo is a great way to engage consumers during a TV programme with a direct connection to the product being sold."
TiVo is currently launching the new service to consumers by merchandising products related to several high profile shows, including The Oprah Winfrey Show, The Ellen DeGeneres Show, and The Colbert Report.
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