ITV is reportedly discussing the sale of some of its Freeview channel slots with Virgin Media. Broadcastnow.co.uk said the talks came as ITV re-evaluated its digital channel strategy.
According to sources contacted by Broadcast, ITV has shelved earlier reported plans to launch a movie channel in the slot once occupied by ITV Play, and then ITV2+1.
Virgin Media is due to launch its free-to-view Virgin 1 channel in the autumn but its Freeview position is restricted to an 8pm to 6am slot. By using the ITV slot the channel could be available 24 hours each day.
Broadcast sources further suggested that the current ITV2+1 channel could replace kids channel CiTV.
Links open in a new window. The DTG is not responsible for the content of other web sites.