Sony has entered the online video-sharing market dominated by Google's YouTube. Sony's eyeVio site—currently only available in Japan—is part of what CEO Sir Howard Stringer says is the company's "quiet software revolution". "It's an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment," said Stringer.
Like YouTube the site allows registered users to upload their video clips either to a private area, or publicly to the whole eyeVio user base. Commercial content providers can create channels to which eyeVio users subscribe. The site is free, supported by advertising and sponsorship.
Sony said it would monitor content that users upload to ensure copyright issues, which have plagued YouTube under its Google ownership, are avoided. Sony is expected to roll out eyeVio after piloting it in its home market.
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