Branson lets ntl be rebranded as Virgin Media

But after disconnections are taken into account—55,000 customers had services cancelled after they failed to pay—ntl had a net loss of 37,300 subscribers in the quarter. The company said it had a "firm plan in place" to address its "historical churn issues".'

"Virgin Media will shake up the market by bringing the Virgin traditions of value for money, brilliant customer service and innovation to the world of entertainment and communications," said Burch. "While work remains to be done between now and the rebrand, our decision to announce its name and logo today is a reflection of my confidence that we're well on the way to creating an organisation that can live up to this vision by consistently putting the consumer first."

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