Converged communications provider ntl has launched its much-heralded 'quadruple-play' with the promise it could save householders taking separate digital TV, broadband, fixed and mobile telephony services hundreds of pounds a year.
Ntl's quadplay bundles all four services for £40 per month. Ntl said the annual £480 subscription compared with an alternative separate services annual bill of £912, based on Sky (at £15 per month for the Sky 2-pack), broadband (AOL Gold at £24.99 a month); fixed telephony (BT Option 1 at £11 a month) and mobile telephony (Vodafone's pay monthly at £25).
Ntl—which will rebrand itself using the Virgin name during 2007—said the quadplay bundle included:
Ntl said the mobile element of the new bundle was available to any new or existing cable customer for £10 a month, "increasing the flexibility of the company's packages even further".
Neil Berkett, ntl's chief operating officer, said: "Quadplay demonstrates the unique power of the cable-Virgin Mobile union and this is just the beginning. Our new package represents unbeatable value while meeting a wide range of consumers' entertainment and communication needs.
"It's more than just another cut-price offer, because it also equips customers for the infinite possibilities presented as these different technologies increasingly interact."
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