Discovery completes Sky's initial HD line-up
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Discovery Networks Europe is to provide a high-definition channel for the launch of Sky's forthcoming HD service.
Discovery said its HD channel would offer exclusive content from its worldwide library of more than 1,000 hours of high-definition programming, including content commissioned specifically for the network such as Sunrise Earth and Atlas.
Sky's HD launch line-up already includes: Sky Sports HD, offering live Barclays Premiership football and Guinness Premiership Rugby union matches, plus English Test Cricket and one-day internationals; Sky Movies HD, offering two HD screens plus up to 10 extra movies in HD each week on Sky Box Office; Sky One, simulcast in HD; the Artsworld channel, simulcast in HD; and the National Geographic HD.
The channel will also deliver a mix of some of Discovery's top series and specials in addition to feature-length "HD Showcase" presentations including Leopard Son, Alien Planet, and Journey to the Centre of the Earth. Discovery HD will offer programming in 1080i (or the 1080i HD format), which lends itself perfectly to the type of rich, spectacular images Discovery is renowned for.
Sky customer products director Brian Sullivan said: "Sky HD will offer the best picture quality available and the addition of Discovery HD to the portfolio will enable viewers to be transported into the amazing environments featured on the channel. Discovery HD will complete our initial channel line up for the launch of Sky HD later this year."
Discovery Networks Europe general manager Dan Brooke said: "The universal appeal and relevance of the Discovery brand combined with the company's extensive library of visually compelling high-definition content make Discovery HD the ultimate television-viewing experience. As the leading provider of high-definition networks in the world, we are committed to investing in HD content both regionally and across the globe."
Sky has yet to announce a launch date for the service, plus pricing, though consumers can pre-register for the service at www.sky.com/hd.
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