By 2010 the number of homes worldwide with a high-definition television set will rise to 106.2m, up from an estimated 28.6m at the end of this year. That's the forecast of a new research report from Informa Telecoms & Media.
By 2010 the US would have 48.3m HD sets, up from 16.5m at the end of 2005. Japan will rise from 7.6m to 19.9m; China from 1.2m to 10m; Germany from 174,000 to 5.3m and Canada from 2.2m to 4.3m.
Report author Zenobia Talati said: "High definition has found a mainstream market in the US and Japan, and by 2010 we expect it to have made significant progress towards acceptance in Europe. Although set prices are falling, they remain relatively high and that means uptake over the next couple of years will be steady rather than spectacular".
Informa said that of the 28.6m HD households expected at the end of 2005, just 9.8m had the necessary set-top box or integrated HDTV set to view HD content. By 2010 Informa expects HD programming to be much more readily available, and more than 75% of HDTV set homes will be receiving content—or 80m homes.
Report co-author Adam Thomas said: "By 2010 the HDTV sector will have evolved from a few early-adopter countries, to a thriving global market, where all players along the value chain have recognised the benefits of HDTV, and are investing accordingly." He added: "With consumer demand growing, greater content availability and the price of high definition sets falling, HDTV is on track to becoming a mass-market reality."
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