Figures released this week by the US Consumer Electronics Association (CEA) show 3.8m digital television sets were shipped from manufacturers to dealers in the first half of 2005.
That's a 45% increase on the first six months of 2004, and brings the total value of digital set sales to more than $4.6bn.
The CEA said falling prices of digital sets had driven consumer adoption. Since January the average price of a digital set has fallen by more than $200 to $1,159.
"It is a great time to buy—the number of DTV products and the wide range of prices has created a truly competitive marketplace," said CEA president and CEO Gary Shapiro. "There is increased competition among retailers, manufacturers and the technologies.
"More high-definition (HD) programming is announced each day and Congress continues to keep this issue a top priority. This year, it is predicted that consumers will buy more digital sets than analogue. As consumers choose to go digital, 86% are choosing the best digital has to offer—HDTV."
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