French DTT reaches 850,000 households
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The first audience measurement results for French digital terrestrial television show that nearly 2m people in 850,000 households were connected up to the TNT (Télévision Numérique Terrestre) service by the end of 2005.
Launched in March last year the 18-channel service has generated sales of 1.3m digital terrestrial set-top boxes, said French audience measurement body Mediametrie citing market research by GfK.
Mediametrie said homes with the TNT service—which was boosted in September when 15 additional digital terrestrial transmitters came on stream—watched on average 20 minutes more TV than analogue households.
In TNT households the main channels (TF1, France 2, France 3, Canal+, France 5, Arte, M6) receive a 74% viewing share compared with 87% in all TV households.
Regional and thematic channels, and those with interactive features, are enjoying a 26% viewing share in TNT homes compared with 13% in all TV households.
Last August TNT president Olivier Gerolami forecast that by May 2007 at least 70% of new television sets would have an integrated TNT tuner, making TNT's target of 10m homes by 2008 a realistic prospect.
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