Sony in digital-only set marketing drive
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Consumer electronics giant Sony Europe has announced it is to cease selling analogue-only television sets.
Tim Page, technology marketing manager at Sony Europe, said 2006 would see Sony selling only integrated digital televisions (IDTVs), which include both analogue and digital terrestrial television (DTT) tuners, "including into markets where DTT has not yet been launched".
Page said the move demonstrated "Sony's commitment to DTT and will help encourage broadcasters and network operators in evolving countries to start considering DTT and do the necessary steps for launch".
He added: "The more analogue TVs that continue to be sold each year the more products will have to be converted to digital when it comes to switchover.
"Therefore we must encourage the market to start promoting and selling IDTVs so they become the automatic choice of the consumer when they are chosing their next TV."
In February Sony announced that all its television receivers larger than 23 inches would be digital-only.
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