Vodafone and Babelgum launch free mobile TV service

Babelgum has launched a six month trial with Vodafone UK for Babelgum Mobile, a new Internet mobile TV service which allows Vodafone UK contract customers with mobile internet bundles and a 3G handset, to view a range of video clips including film, music, comedy, animation, nature, travel and sports free of charge.

The Babelgum Mobile application is available to download from Vodafone Live!, initially for contract customers with data bundles on the Nokia N96, N95 and 6210.

The programming content will feature videos from international artists such as Coldplay, Robbie Williams and Kings of Leon as well as web exclusives from the likes of Kaiser Chiefs, Franz Ferdinand, BBC comedy (The Office and The Mighty Boosh)and 'bite-sized' extracts from Sir David Attenborough's BBC nature documentaries.

Babelgum Mobile is integrated with social networks, allowing users to share videos with others; vote for their favourites and take part in competitions; send videos by e-mail, and upload them on Facebook.

All content will be streamed via Vodafone's 3G network.

Babelgum CEO Valerio Zingarelli remarked, "Babelgum now becomes one of the first Web TV, mobile 3G TV and "free TV" all at the same time. What sets us apart is that we're the first independent

online television company to cross over into full mobile internet, a truly original application and programming. Our content offering also reflects the new communication codes of the

Web, with fast, fun entertainment that's enhanced by highquality, professional production standards".

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