ITV has entered a deal with video on demand aggregator On Demand Group to provide content on Three UK's Mobile SVOD and Catch-Up TV service.
Under the terms of the deal, Three's customers will be able to watch a selection of the latest catch-up and archive content from ITV on their mobile devices, with the ability to pause, rewind, fast forward and repeat each show.
Neale Dennett, Head of VOD and Strategic Partnerships, ITV said, "We are delighted to announce this deal which gives viewers further opportunities to access ITV content. The deal with On Demand Group highlights our progress in maximising the value of existing ITV content in a commercially viable way."
Neil Andrews, Head of Media Sales and Content Services at Three UK, said, "This is great news for our customers. We feel the inclusion of ITV's popular programming to our on-demand service, coupled with the strength of our 3G network, creates an unrivalled mobile TV proposition in the UK."
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