Singapore telecommunications service providers M1, SingTel and StarHub, together with national broadcaster MediaCorp, will begin a consumer mobile TV trial using Digital Video Broadcasting—Handheld (DVB-H) technology in August 2008.
Some 300 customers of the three providers will be invited to participate in this trial spanning over three months.
Participants will be able to view six dedicated channels during the trial and enjoy a variety of television programmes.
Coverage of the Beijing Olympics will be available on TV Mobile with Barclays Premier League being broadcast on StarHub's Football Channel.
Chinese viewers can watch Cantonese movies on Singapore's first Cantonese movie channel—SingTel mio TV's Mei Ah Movies Channel.
News can be accessed on Channel News Asia and CNBC.
Neil Montefiore, Chief Executive Officer, M1 said: "The convergence of broadcast media and telecommunications technologies is ably demonstrated on the DVB-H platform and this trial with our business and consumer partners will help us bridge the vital human factor. We hope to better understand consumer preferences and behaviour that will enable us to define realistic service standards for the exciting new world of mobile TV."
Lucas Chow, CEO MediaCorp added: "MediaCorp pioneered DVB-H consumer trials in Singapore some 4 years ago. From our past experience, the availability of handsets is paramount to the service taking off. I am happy that our efforts to have all 3 Singapore telcos onboard the trial will offer better quality and wider choice of services to our customers and, at the same time, allow us to explore viable business models,"
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