BT Vision CEO Dan Marks says the telco's broadband TV service—currently being marketed via a multi-million pound advertising campaign—amounts to a "new kind of television service". In a Sunday Times interview Marks went on: "It's not often that you can make grand statements like that but it's warranted.
"We're very confident that what we have offers compelling value and we're going to make it simple for people. A free set-top box and no mandatory subscription is pretty straightforward."
BT Vision combines Freeview's 40 broadcast channels with thousands of hours of on-demand entertainment, delivered via broadband. In March BT said it had secured 5,000 customers since soft-launching BT Vision in December.
The telecommunications giant hopes the TV campaign?carrying the strapline 'TV on your terms'?will encourage hundreds of thousands of customers to take the service by the end of March 2008. BT aims for between 2m and 3m customers within three to four years.
BT reports latest results this Thursday.
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