Nokia teams with Doordashan for mobile TV
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Handset-maker Nokia is to conduct a trial of mobile television using the DVB-H standard in India with the national broadcaster, Doordarshan. Nokia's mobile broadcast solution will be delivered to Doordarshan early in the New Year.
The pilot will test the reception quality and explore business models for a mobile TV service including advertising and interactive services. The pilot will also enable Doordarshan to gauge consumer expectations.
Doordarshan director general L.D. Mandloi said: "Doordashan has taken a lead in adopting DVB-H standards and this was a logical extension of our DVB-T services. DVB-H over IP based on open standards will provide a discerning mobile broadcast experience to Indian consumer and we are confident of its success in our country which has historically been on the leading edge of broadcast technology and content creation."
Nokia's Asia Pacific multimedia director, Jawahar Kanjilal, said: "India becomes one of the leading countries in Asia to deploy live broadcast mobile TV bringing Indian consumers a step closer to watching their favorite programmes on their mobile devices.
"We are excited to collaborate with Doordarshan to enable their mobile TV services. This is a great opportunity for the vibrant content industry in India to take advantage of bringing television into the pockets of the Indian consumers."
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