BBC to offer programme ratings online
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BBC programmes are set to get their own internet ratings. The move follows the announcement of the MyBBCPlayer service which will allow UK web users to download programmes and view them up to seven days after broadcast transmission.
BBC editorial policy adviser Rachel Hermer told BBC News Online that the new ratings system would let web viewers know if a programme contained sex, strong language or violence.
Those programmes requiring parental guidance would have a 'G' rating.
Said Hermer: "The G label is based on research that told us people wanted a simple, easy-to-use but information-rich system that enabled them to make informed choices about what they watch.
"It offers peace of mind to those members of our audience—particularly parents—who are concerned with what children watch, without losing the freedom offered by the on-demand environment."
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