Sky is to showcase its 3D service in over 100 shopping centres nationwide, starting with Westfield London on 12 March.
The Westfield demo will include a selection of 3D content Sky has filmed over the past two years, including the first public 3D screening of footage from last month's Burberry London Fashion Week show.
Shoppers will be given polarised 3D glasses to view the demo which also contains footage from the Arsenal vs. Manchester United game, as well as tennis, golf, boxing, ballet, movies and live music.
All visitors to the 3D demo will be given the opportunity to enter a competition to win a 3D-ready TV set, a Sky+ HD box and a subscription to Sky's channel and HD pack in time for the Sky 3D service launch later this year.
Links open in a new window. The DTG is not responsible for the content of other web sites.