Broadcast magazine says BSkyB has rejected an offer by the BBC for it to use the Freesat brand name for its free satellite TV venture, reportedly set to launch later this month.
The corporation owns the Freesat trade mark and has been in talks with Sky over the creation of a joint free satellite service. Sky is now understood to be ready to go it alone on a low-key launch of its subscription free service.
According to Broadcast, the BBC is understood to be talking to set-top box makers with a view to launching its own proposition.
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