ASTRA extends European reach

SES ASTRA has announced that it is now broadcasting to 122 million analogue and digital TV homes across Europe, after increasing its deployment in France, Ukraine and the UK.

ASTRA said the increase in reach was driven by the increase of ASTRA's digital satellite penetration across Europe.

The satellite operator gained 6.1 million digital satellite households in 2008, reaching in total 47.2 million digital satellite homes (74% of all digital satellite homes).

Satellite—including other operators—has proven to be a main driver of digitalisation, providing over a quarter of all TV households or 52% of all digital households with digital TV signals.

These figures were retrieved from the latest SES ASTRA Satellite Monitor survey, conducted annually in 35 European and North African countries, and based on more than 65,000 face-to-face and telephone interviews.

"The new study shows that SES ASTRA is able to significantly increase its presence in a rapidly changing and very competitive environment," said Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. "We are benefiting from strong dynamics in several growth markets and sectors across Europe and North Africa. Our success encourages us to continue our strategy of being a neutral service partner for broadcasters, not investing in content and programmes but in high-end technology that will take the development of TV to the next generation."

Image: ASTRA 1M satellite

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