North American satellite broadcaster SES Americom has announced that it will be adding QVCHD to its line up of available channels. QVC is the first home retail shopping channel to offer high-definition (HD) programming through SES Americom's HD-PRIME® platform.
"We are excited to collaborate with QVC, one of the most recognised brands in the consumer and broadcast markets, to help elevate and differentiate its brand through the first HD offering of any multimedia retailer," said Bryan McGuirk, SES Americom's President of Media and Enterprise. "As consumer demand for HD programming continues to increase, we offer broadcasters and cable operators the most robust, reliable and customisable HD offering for their customers."
QVC will be relying on AMC-11, a satellite already delivering some of America's leading cable programmes and reaching more than 80 million domestic households.
"QVCHD is the next step in delivering our customers an enhanced shopping experience," said Al Ulozas, QVC's Senior Vice President of Affiliate Sales and Marketing. "Through our relationship with SES Americom, we are able to bring our products to life one step further—with crystal clear picture quality."
SES Americom continues to expand its industry-leading HD platform, adding QVC to a growing list of leading programmers distributing HD channels aboard its satellites, including A&E, Discovery, MTV Networks, NBC Universal, PBS and Scripps.
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