Over 90% of the TV watched in the UK during 2011 was watched live as it was broadcast, according to the latest figures from the Broadcasters' Audience Research Board (BARB).
BARB identified that the average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week). This equals the record high set in 2010.
TV marketing body, Thinkbox, who will publish the figures in their Annual Review, reported that commercial TV channels (i.e. non-BBC channels) accounted for 64% of all linear TV viewing in 2011, an increase of 1.3% points on 2010. For the younger 16-34 audience this rises to 72%.
Non-live, 'time-shifted' viewing accounted for 9.4% of the UK's TV consumption during 2011, up from 7.6% in 2010 due to more (50%) UK households now owning a digital television recorder (DTR).
Lindsey Clay, Thinkbox's Managing Director, said: "It is obvious that people want to watch TV programmes on the best screen in the home if they can and 2012 will bring more opportunities to do that with the sale of connected TVs and more catch-up TV services to the TV set. And alongside that there is now a wide variety of personal screens to watch TV on which make TV even more convenient; tablets are really delivering an excellent mobile TV experience."
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