Connected TVs will lead the way in global TV shipments, with forecasts escalating from 27% of units shipped in 2011 to over 80% by 2015, according to new research from Futuresource Consulting.
On a regional level, Japan leads the way in the adoption of connected TVs, with 59% of shipments in 2011 integrating IP connectivity as standard. Penetration in the USA and China hit 29% and 24% of European TV sales were connected TVs, according to Futuresource's report.
The world's emerging markets including Brazil and India have witnessed 40% and 86% growth respectively.
According to Futuresource, market development will be primarily driven by LED TV shipments, accounting for 90% of units to be shipped globally by 2015. Other technologies including LCD, PDP and CRT are expected to decline throughout the forecast period, while OLED currently used in smartphone technology, will gain traction in TV development by 2015.
Increased product availability and falling price premiums have contributed to a growth in global shipments of 3DTVs, according to Futuresource's research. Shipments of 16 million units are expected for 2011, with anticipated growth throughout the forecast period accounting for 50% of the market in 2015.
Futuresource have attributed the growth of 3DTVs to the purchase of the 3D function by default when consumers are looking to upgrade to higher-end models.
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