Global IPTV market 'worth $12.2bn by 2011'
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The number of homes subscribing to internet protocol television (IPTV) services will grow by a factor of seven to 36m by 2011, according to new research from Informa Telecoms & Media. Its report, IPTV—A Global Analysis (2nd Edition), forecasts just 3.4% of the world's TV households will be IPTV subscribers by 2011.
Adam Thomas, media research manager at Informa, said: "More immediately, we forecast 4.8m IPTV households by the end of 2006, nearly double the 2005 figure of 2.5m. Much of the growth in 2006, and for the next couple of years, is prompted by service launches by European telcos—especially the incumbents."
Informa reckons that in 2005 IPTV worldwide generated revenues from subscriptions and video-on-demand (VOD) of less than $1bn. By 2011 this figure is forecast to reach $12.2bn, with $11.3bn coming from subscription revenues, and a further near-$1bn from VOD revenues.
China will top the IPTV market by subscriptions with a predicted 11.2m households by 2011, followed by the US and France (both with 3.4m), Japan (3.1m) and Germany (2.6m). Hong Kong will lead the market by penetration with 38% of homes taking IPTV services followed by France (15%), Singapore (12%), and Norway and Israel (both at 9%). The US will lead by revenues with IPTV operators generating total turnover of $2.2bn, followed by Japan ($1.9bn), France ($1.6bn), Italy ($1.1bn) and the UK (£810m).
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