The Australian Electrical and Electronic Manufacturers' Association (AEEMA) has launched a 'tick' logo identifying TV sets with built-in high-definition tuners. AEEMA's Digital Suppliers' Industry Forum (ADSIF) said the logo scheme would provide consumers "with assurance that their TV purchases meet all Australian and industry standards for a true HDTV experience".
ADSIF chairman Ross Henderson said: "We want to make it as easy as possible for people to understand what constitutes HDTV. What we're trying to do is help consumers clearly identify products that are developed to relevant standards, while providing greater certainty when connecting with other digital entertainment products."
The AEEMA said the Australian retail industry was seeing a "seismic change" in the marketplace with sales of HD tuners and TVs such as plasma and LCD television screens with built-in HD digital tuners comprising the fastest-growing segment.
"Research has shown that HDTV screens are the home's central digital entertainment hub, connected to games consoles, digital video recorders, pay-TV set top boxes, AV receivers, media centres and, increasingly, PCs," said AEEMA.
"ADSIF predicts that almost 10m flat panel HD TVs will be purchased in Australia by 2012. At this rate, it is estimated that there will be at least one HDTV in the vast majority of Australia's 8m homes in just five years' time."
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