Sony has begun shipping its latest Blu-ray player to US retailers with a recommended price of $499, a cut of $100, and half the price of the next-generation DVD player when it launched six months ago. Sony said the new player, the BDP-S300, would "broaden the high-definition disc player market" while delivering new features such as Dolby Digital Plus.
The price cut follows a survey in April which suggested Sony's Blu-ray format accounted for 70% of high-definition disc sales in the US in the first three months of 2007, leaving the rival Toshiba-backed HD-DVD standard with the remainder of the market. Toshiba HD-DVD players retail in the US for less than $300.
"The BD format gained great momentum in the past several months, and we're going to capitalise on that with the new model," said Chris Fawcett, vice president of marketing for Sony Electronics' home product division.
"The player gives a broader consumer segment the opportunity to experience the exceptional quality of Blu-ray Disc format at a competitive price."
The BDP-S300 can output 1920 x 1080/24p high-definition video and supports MPEG2, MPEG4- AVC and VC1 video standards.
Links open in a new window. The DTG is not responsible for the content of other web sites.