Virgin Media has chosen Cisco to support its IPTV distribution platform and help upgrade its legacy digital TV infrastructure.
Virgin will deploy Cisco Digital Video Headend technology in all of its regional and central headends to enable growth in standard-definition and advanced HDTV services, according to the cable broadcaster.
The upgraded TV distribution platform will be based on Cisco technology including Cisco's IP Next-Generation Network core and edge routing and switching, digital video headend solutions, and system management and monitoring.
On completion, the new TV platform will be capable of delivering advanced services to more than 12.6 million UK homes, say Virgin.
Daniel Hennessy, director of technical architecture at Virgin Media said: "Upgrading our digital TV platform means we can continue bringing innovative new services to our customers. With greater resilience and added capacity, we can guarantee an outstanding viewer experience as we add further HD content to our TV platform. Cisco has the right experience and expertise to deliver a complete solution and help support the rollout of a next generation of entertainment services."
Phil Smith, vice president, Cisco UK & Ireland added: "Cisco values the relationship with Virgin Media, which has developed and deepened over the years. Since Cisco introduced the concept of medianets, intelligent networks that are optimised to deliver rich-media content, we have seen service providers like Virgin Media take the lead in transforming their networks to really differentiate the consumer experience. With the new IP-based TV transmission platform, Virgin Media customers can look forward to services that will change the way they are entertained."
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