Virgin Media launches first TiVo ad campaign
Virgin Media has unveiled the first advertising campaign for its next generation Virgin Media TiVo service. Launched in December 2010, the TiVo service combines live TV with catch-up TV, on-demand programming and web-based applications alongside a personal video recorder.
Virgin Media's multi-million pound ad campaign is fronted by Marc Warren, star of Hustle and Mad Dogs. Created by DDB UK, the campaign involves TV, digital, print, retail and social media, beginning today with three ten-second TV spots and print ads.
The TV advert sees Marc faced with a carousel of spinning TVs, catapulted screens and falling TVs, before demonstrating the TiVo service's ability to search through a wide choice of programmes to find favourite shows; record three shows whilst watching a fourth; and set a show WishList.
Nigel Gilbert, Chief Marketing Officer, Virgin Media, said: "Virgin Media is leading a much-anticipated revolution in the way people enjoy their favourite shows and our new advertising campaign is focused simply on the great stuff on offer from our new TiVo box. We know the features and functions our customers have already fallen in love with and are making the most of a fully integrated campaign to cut through the noise and highlight these stand-out attributes."
Guy Bradbury, creative director at DDB UK said "We've developed a campaign with the necessary depth for Virgin Media's new TiVo service. The campaign sign-off of 'We think it's the best way to watch TV, but what do you think?' invites the audience to interact with the campaign, showing the confidence Virgin Media has to engage with consumers which comes from the game changing nature of the Virgin Media: TiVo Service itself."
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